I’ve been watching Reddit’s feed get more complicated for three years and I still don’t fully understand the reasoning.

The latest round: personalization labels, “based on your activity” banners, and content categorization tags inserted between posts in the main feed. Each one is individually small. Collectively, they’ve turned what used to be a clean scroll into something that feels like navigating a dashboard.

I’m not going to pretend this is a radical complaint. Reddit is a public company with advertising targets and engagement goals and a product team making deliberate choices. I understand the machine. I just don’t want to use it.

Why I Built Redinfinite

The original motivation was simple: I wanted to read Reddit the way I read it in 2019. Fast, flat, no interruptions. The content was the point and the interface was supposed to get out of the way.

The more Reddit added — prompts to join communities, content warnings, promoted posts that look like organic posts until you squint, and now these feed labels — the more friction sat between me and the thing I actually opened the app to read.

Redinfinite started as a weekend project. Clean feed, infinite scroll, swipe navigation, no account required. It does a few things and mostly stays out of the way.

The Part That’s Frustrating

Here’s what I keep running into: I build something that removes the friction, and then the friction moves.

The mobile web block was the obvious one — Reddit started forcing app installs with a wall you couldn’t close. I shipped Redinfinite as a PWA specifically so it would work in a browser tab without any of that.

The feed complexity is subtler. It’s not a wall. It’s just weight — the accumulated mass of all the things Reddit has decided the feed should do besides show you posts. Every new layer is individually defensible. Together they’ve changed what it feels like to open the app.

I keep fixing it because the underlying thing — a clean way to read the communities I actually care about — is still worth having. Reddit’s content is great. Reddit’s container for that content is increasingly not.

What I Haven’t Figured Out

Honestly? Whether any of this matters to most people.

I talk to users who say Redinfinite is the only way they read Reddit now. I also talk to people who look at the official app and genuinely don’t notice what I’m describing. The feed labels are invisible to them. The promoted posts blend in. The friction isn’t friction if you’re used to it.

I don’t think either group is wrong. I just clearly built this for the first group.

If you’re in the second group — if Reddit’s app works fine for you — close this tab. No offense. But if you’ve ever opened Reddit and thought “I just want to see the posts,” Redinfinite is at redinfinite.com. No account. No install. Just the posts.